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Perishables, such as fruit, vegetables, meat and fish fall into this group since goods must be sold within a few days and the quantity supplied is relatively inelastic. The second group is the short period market where the time in which the quantity supplied can be increased by improving the scale of production . The third category is the long-period market where the length of time can be improved by capital investment. At Pompeii multiple markets served the population of approximately 12,000. Produce markets were Hút hầm cầu tại Đà Nẵng located in the vicinity of the Forum, while livestock markets were situated on the city's perimeter, near the amphitheatre. A long narrow building at the north-west corner of the Forum was some type of market, possibly a cereal market.

In Spain, two types of retail market can be identified; permanent markets and periodic markets. Permanent markets are typically housed in a building dedicated to the use of stallholders and vendors. Vendors at periodic markets typically erect tents or canvas awnings to provide some type of temporary cover for themselves and shoppers. Produce markets, farmers' markets and flea markets are all commonplace. In addition, street vendors are a relatively common sight across most parts of Spain. Street vendors roam around in search of a suitable venue such as a plaza, entrance to a railway station or beach front where they lay their goods out on mats.

Although the majority of markets in South Korea are wholesale markets, retail customers are permitted to make purchases in all of them. The Gwangjang Market is the nation's top market and is a popular tourist destination. Namibia has been almost entirely dependent on South Africa for its fresh produce. Dominated by rolling plains and long sand dunes and an unpredictable rainfall, many parts of Namibia are unsuited to growing fruit and vegetables. It is anticipated that these hubs will assist in curbing the number of sellers who take their produce to South Africa where it is placed on cold storage, only to be imported back into the country at a later date. According to tradition, the first market was established by the legendary Shennongan or the “Divine Farmer” who arranged for markets to be held at midday.

Europeans sharply divided peoples into two broad groups - the European West and the East or Orient; us and the other. This fascination with the other gave rise to a genre of painting known as Orientalism. Artists focussed on the exotic beauty of the land - the markets and bazaars, caravans and snake charmers.

For instance, the market at Yong, the capital of the Qi state, measured 3,000 square metres and was an outdoor market. During the Middle Ages, the physical market was characterised by transactional exchange. Shops had higher overhead costs, but were able to offer regular trading hours and a relationship with customers and may have offered added value services, such as credit terms to reliable customers. The economy was primarily characterised by local trading in which goods were traded across relatively short distances.

The Greeks organised trade into separate zones, all located near the city centre and known as stoa. A freestanding colonnade with a covered walkway, the stoa was both a place of commerce and a public promenade, situated within or adjacent to the agora. At the market-place in Athens, officials were employed by the government to oversee weights, measures, and coinage to ensure that the people were not cheated in market place transactions. Markets have existed for as long as humans have engaged in trade. The earliest bazaars are believed to have originated in Persia, from where they spread to the rest of the Middle East and Europe. Documentary sources suggest that zoning policies confined trading to particular parts of cities from around 3000 BCE, creating the conditions necessary for the emergence of a bazaar.

The form that a market adopts depends on its locality's population, culture, ambient and geographic conditions. The term market covers many types of trading, as market squares, market halls and food halls, and their different varieties. Thus marketplaces can be both outdoors and indoors, and in the modern world, online marketplaces. Produce markets in Asia are undergoing major changes as supermarkets enter the retail scene and the growing middle classes acquire preferences for branded goods. Many supermarkets purchase directly from producers, supplanting the traditional role of both wholesale and retail markets. In order to survive, produce markets have been forced to consider value adding opportunities and many retail markets now focus on ready-to-eat food and take-away food.